|L-R: The Brides, Madam Mina, Lucy's Party|
The three Fall 2016 lipstick releases are The Brides, Madam Mina, and Lucy's Party. They're housed in Ilia Beauty's signature recycled aluminum cases, and have a faint vanilla-esque "lipstick" smell. They have a waxier, harder texture and can drag a little at first, but once the bullet warms up a bit against lips, they wear beautifully. These are all shimmer-free. I call them "classic casual" because they have a really natural finish (they call it "semi-matte," but I think it's more of a semi-satin), which makes them great for both casual dates or dress-to-impress moments.
The Brides is a pretty, rosy pink - that classic "MLBB" shade, with the same "natural satin" finish that most of Ilia's other lipsticks have (see my review of Ink Pot here). It mimics your lips' natural texture - that's the best way I can describe it. Not shiny, not matte, not creamy or juicy. I'm really a fan, because I think it's hard to find this balance in other brands. The Brides is a touch on the dry side, but still comfortable to wear. Color wise, it's a classic shade that brightens my face and helps nail that "barely there but polished" look I've been partial to lately. Leans warm, but it's not too bright.
|Wearing The Brides.|
|Wearing Madam Mina.|
|Wearing Lucy's Party. Ilia Beauty 99 Red Balloons is a little more opaque, and darker.|
These will retail for $26, I believe, and launch in mid-September on Ilia Beauty's website. I've waxed poetic about their Multi-sticks (here, here, and here), and I appreciate the vision of the brand. They are cruelty-free, made with USDA-certified organic products at percentages listed in ingredient labels, and are refreshingly transparent about what they are and are not (there is a way to filter by "vegan" on their shop page, and their certifications are here). I think efforts like these lend credence to smaller businesses and those looking for organic alternatives to mainstream makeup have really solid options these days.