I'll start my brief, whirlwind tour of Korean beauty here, with Etude House's Sugar Tint Balm in Blackberry Jelly.
(Truth: all beauty products with food names are ten times more appealing).
|Etude House Sugar Tint Balm in Blackberry Jelly (8000 ₩).|
|Swatch of Etude House Sugar Lip Tint in Blackberry Jelly.|
This one is not the classic watery tint (I have one of those to show you later) - it's more of a jelly finish, very modern looking tint. More pigmented than the Fresh tinted balms; it's really more of a lipstick - at least, this shade is. The lighter shades (full selection here) still had a translucency to them, and didn't seem chalky in swatches. I've been wanting a sheer plum, though, for autumn, and this was it.
|Wearing Blackberry Jelly. I've been favoring this sort of clean look with a slick, bright lip. Also, we walked a lot out in the sunshine in Korea - I tanned, baby.|
|A color/texture comparison with Blackberry Jelly (Sugar Tint Balm) and the Dear Darling Tint in Berry Red.|
I wish there were more offerings like this here - more of the jelly finish with a healthy translucence, versus a heavy, creamy texture. It's really representative of the current popular beauty aesthetic that I saw in Korea this summer: an emphasis on a flawless base (cue lots of dewy foundation), barely there eye makeup (if any), and a stained matte or glossy lip.
Not everyone pulled it off beautifully, contrary to what K-pop videos and K-dramas would have us believe - there were some patchy lips here and there, or super parched lips in need of some balm - the same problems that plague us mere mortals! But I think since this stained/jelly lip is more on trend there, there is an abundance of products and much more choice in what you can use to achieve the look. I am a fan of the stained lip, so I picked up a few products. I think this is my favorite of the three, but it's also the most similar to what you could find here in the U.S., so perhaps it's just because I find it to be a more tried and true type of formula and texture. I do like the Dear Darling Tint too, though, and I shall blog about that next. Or next after next. You know how it goes.
Overall, it was lots of fun to see beauty trends manifest in the daily populace in a different country (and also interesting to see that western standards of beauty - e.g., promotions featuring Caucasian actresses - were still beaming all over makeup counters) - totally part of the fun of traveling. Do you notice beauty trends when you travel? Do you participate?
(If you're in the US and are looking to try one of these, I see that they are available on Amazon, though I know nothing about this vendor and haven't purchased one this way myself. Not an affiliate link.)